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Leggo My Eggo

Leggo My Eggo

I don't get to Harlem nearly often enough. Two recent blues tribute concerts at the world famous Apollo Theater gave me ample excuse to celebrate the lives of Robert Johnson, the father of the blues, and of Hubert Sumlin, Howlin' Wolf's guitarist and one of the greatest sons of the blues tradition started by Mr. Of course I visited Marcus Samuelsson's Red Rooster to try the Afro-Swedish-Soul food and fantastic cocktails. But on my second trip north of 90th street, I found an even more compelling reason to visit Harlem: Earl's Beer and Cheese.

Just on the border of Harlem on Park Avenue between 97th and 98th, Earl's is literally a 2 seat bar with a single community table. Order from the amazing list of artisanal beers directly from the bartender but don't forget about the food. As the name suggests, the food is fromage centric. There's some gourmet grilled cheese sandwiches and mac n' cheese, natch, but what drew my unswerving attention was the Earl's Eggo.

While one can debate whether Sylvia's or some other Harlem institution invented the iconic combination of waffles and fried chicken, it is undisputed that Earl's has invented something even better: waffles and foie gras. The perfectly round eggo is topped with some aged Cabot cheddar, coffee-cured slab bacon and what appears to be about half a lobe of foie gras. The whole thing is then drizzled with viscous maple syrup.

Forget about Iron Chef wannabe Samuelsson. Earl's lesser known chef Corey Cova learned his chops under Iron Chefs Symon and Morimoto before soaking up the vibes at David Chang's Momofuku Ssam Bar. Nice resume! The eggo foie dish, however, reminded me more of the insane porky foie gras strewn dishes I'd get in Montreal at Au Pied de Cochon, the same restaurant that spawned M. Wells in Queens.

Looks like another Harlem renaissance is upon us.

Someone Made the 'Stranger Things' Intro Out of Eggo Waffles

The distinct presentation and typography of Stranger Things’ opening sequence are in little—if any—need of improvement. The Netflix series created by the Duffer Brothers, which returns to a TV stream near you on Halloween this year, had perhaps the most notable opener in recent memory, with its moody, pulsating synth and shifting red letters, reappropriated on social media channels like Twitter. But that doesn’t mean the sequence isn’t ripe for parody. A relatively new video combines one of the show’s best recurring props𠅎ggo waffles, the favorite food of the mysterious character Eleven which were also recently featured in Stranger Things’ cryptic Super Bowl ad—with the intro.

It’s a delightful animated sequence featuring cut-up Eggos in the shape of letters, shakily joining to form the title of the show. 𠇌ombining the two most iconic parts of Stranger Things𠅎leven&aposs Eggo Waffles & the show&aposs opening credits,” reads a description at the bottom of the video. 𠇌reated using actual Eggo Waffles and a lot of free time.”

Other opening sequence parodies that come to mind include a recent one featuring video snippets of Donald Trump and his cronies set to the theme song from The Office. Another great one takes clips from Mad Men to create what appears to be an upbeat sitcom called Draper set to the music from the ABC series Benson, which first aired in 1979.

Still, Studiorbit’s work gets extra points for the physical labor it must have taken to cup up all those Eggos and create a font resembling that of Stranger Things’. The mutilated waffles certainly bring new poignancy to the phrase “Leggo my Eggo!”

11 Things You Need To Know Before Eating Eggo Waffles

Sure, you know them. But how much do you really know about them? We got you.

1. Eggos were invented in the 1953.

Post-war Americans didn't want fresh waffle batter or even powdered waffle mix. Frozen foods were the hot commodity so inventor Frank Dorsa created a rotating wheel of waffle irons, which churned out thousands of waffles per hour and let him bring heat-and-serve breakfasts to supermarkets nationwide.

2. They weren't always called "Eggos."

Nope, they had an even funnier name: Froffles. It was meant to be a combination of "frozen" and "waffles" but it didn't last long. The name was swapped out for Eggo waffles by 1955.

3. Eggos didn't become truly popular until the late '60s.

That's when Kellogg's acquired the brand (in 1968) and boosted the frozen breakfast to the cult status it's come to know today.

4. That iconic slogan was written in 1972.

Thanks to the minds at Leo Burnett ad agency, "Leggo My Eggo" became burned into the brains of waffle fans everywhere for over 36 years. Kellogg's retired the jingle for a bit in 2008 but brought it back in 2014. Because what's an eggo with its "leggo" command?

5. They contain zero artificial flavors.

As part of a move to cut all artificial colors and flavors from its product lineup&mdashincluding cereals like Cocoa Puffs and Frosted Flakes&mdashKellogg's has officially removed faux flavors from Eggos for good.

That feeling when you see that Eggo Waffles now have no artificial flavors.

&mdash Eggo (@eggo) February 1, 2017

6. There are 10 different flavors.

Including homestyle, buttermilk, blueberry, strawberry, cinnamon and brown sugar, chocolate chip, oats and berries, whole wheat, and gluten-free.

Homestyle Eggo Waffles Recipe

If you love the taste of those convenient frozen Eggo waffles, you’ll really adore this copycat recipe that tastes identical to the store-bought version.
We recreate name brand foods for a number of different reasons, sometimes we don’t like the use of certain ingredients in a product, or it’s too expensive to purchase in the quantities we’d need to feed our family, (when you’re feeding 2 teen boys and several of their friends, they can go through 3-5 Boxes of these in one day!

Sometimes the product isn’t available in our area (or easy to get to)- for example when we lived in the midwest it often took over 2 hours to get to our nearest Supermarket, during the summer months when the temperatures hit triple digits, we couldn’t possibly get frozen food home before it thawed, so purchasing these tasty morsels wasn’t an option for us.

Sometimes, we just plain like the challenge of trying to recreate our favorite foods. In cooking recipes often call for buttermilk, which is relatively expensive to purchase in liquid form and keep on hand because it doesn’t have a lasting shelf life. Since we tend to cook with it several times per month we purchase Buttermilk Powder instead.

For Homestyle Waffles You’ll Need:

3 cups flour
1 Tbs baking powder
1 1/4 tsp salt
4 eggs
2 1/2 Tbs tablespoons sugar
1 c. milk
1/2 c. water
1/4 c. buttermilk (or 1/4 c. Water and 1 TBS Buttermilk Powder )
1/4 c. vegetable oil
10-12 Drops Yellow food coloring (**Optional, but necessary if you want them to LOOK like Eggos too!)

For Whole Wheat Waffles You’ll Need:

1 1/2 cups all-purpose flour
1 1/2 cups whole wheat flour
1 Tbs baking powder
1 1/4 tsp salt
4 eggs
2 1/2 Tbs tablespoons sugar
1 1/4 c. milk
1/2 c. water
1/4 c. buttermilk (or 1/4 c. Water and 1 TBS Buttermilk Powder )
1/4 c. vegetable oil
10-12 Drops Yellow food coloring

For Buttermilk Waffles You’ll Need:

3 cups flour
1 Tbs baking powder
1 1/4 tsp salt
4 eggs
2 1/2 Tbs tablespoons sugar
1/2 cup milk
3/4 cup buttermilk (or 3/4 c. Water and 3 TBS Buttermilk Powder )
3/4 cup water
1/4 c. vegetable oil
10-12 Drops Yellow food coloring (optional)

For Blueberry Waffles You’ll Need:

3 cups flour
1 Tbs baking powder
1 1/4 tsp salt
4 eggs
2 1/2 Tbs tablespoons sugar
3/4 cup Dried Blueberries
1 c. milk
1/2 c. water
1/4 c. buttermilk (or 1/4 c. Water and 1 TBS Buttermilk Powder )
1/4 c. vegetable oil
10-12 Drops Yellow food coloring (Optional)

In a mixer, beat eggs and sugar with a mixer on high speed for 1 minute. Add water, milk, oil, and buttermilk, mixing well until combined.

In a medium bowl combine flour, baking powder, and salt mixing well.

Add the dry ingredients to the mixer bowl, mixing on medium/high for 1 minute. (If making the blueberry waffles, add the blueberries now).

Heat the Waffle Iron, Spritz it liberally with non-stick spray (we use an olive oil Misto !) Pour 1/2 cup of batter into the center of the waffle iron, allowing it to spread evenly and cook about 1 minute. Do not cook longer, the point is not to brown the waffle, this will be done in the toaster later!!

Cool, place in freezer or vacuum seal bags and freeze.

To enjoy, pop a waffle or two into the toaster on the lowest setting and toast, top with butter, syrup, fresh berries, etc as desired.

The recipe makes about 9 large Round waffles, but we recommend using a square waffle maker because they seem to toast more evenly and fit in the toaster better!

Waffle Maker Cleaning Tip

Once you’re done cooking waffle, wet a paper towel and wring it out, unplug the waffle maker. While it’s still hot, but unplugged, open it up and place the paper towel inside (opened). Close the waffle maker, wait about 1 minute, allowing the stuck on material to steam off and gently pull out the damp (but hot!) paper towel. It creates the perfect amount of steam to clean the waffle iron with minimal effort.

It is difficult to say exactly when Eggo Waffles were invented. They owe their birth to the Dorsa brothers, Tony, Bill, and Frank, from San Jose, California, who in the 1930’s created an instant dry waffle mix that only required the addition of milk to make waffles.

The mix was successful, so one of the brothers, Frank, began working on a way to make waffles on a large scale and soon invented a machine that could make waffles by the thousands. They froze the waffles for sale to the public. They began selling the waffles in 1953, so this is about as close as we can get to an “invention” date.

How Did They Get the Name Eggos?

Calling the waffles “froffles” for frozen and waffles, the trio sold them to grocery markets all over the U.S. Consumers, however (so one story goes) started calling the waffles “eggos” because they had an eggy taste, so the brothers changed the name to Eggo Frozen Waffles, in 1955.

Another version of the same story has the brothers themselves coming up with the name after customers noticed the egginess. This seems more likely, and it may well be that the brothers themselves noticed the eggy flavor, or were simply playing off the fact that the recipe contained a lot of eggs.

Yet a third story has it that the brothers started out making mayonnaise, which they called Eggo Mayonnaise. They named their company Eggo Foods. Hence, the company already had this name when they began making waffles. Although there certainly was a product called Eggo Mayonnaise, I have found little verification that this product actually came before the waffles. An obituary of Frank Dorsa claims that the brothers started with mayonnaise, but this does not mean that the name of the mayonnaise wasn’t changed due to the popularity and brand recognition owed to Eggo Waffles. Kelloggs acquired Eggo in the 1970’s through their acquisition of Fearn International. Although the few Eggo Mayonnaise advertisements I have found on the web list both Eggo Foods and Fearn International, I have found very little detailed references concerning the mayonnaise product. This is still subject to confirmation. The company also sold Eggo Potato chips.

Whatever the case, the product was a big hit and customers love the convenience of the easily heated waffles, which even a child could heat up in a toaster or toaster oven.

Eggo Waffles have been a fixture ever since, but the company was purchased by Fearn Foods, Inc. in 1966 (later renamed to Fearn International Inc.), and then Fearn was purchased by the Kellogg Company in 1970. It was Kellogg which introduced the catchy and now iconic slogan “Leggo my Eggo,” in 1972. The company also expanded the line of Eggo Waffles, introducing new flavors such as cinnamon, blueberry, banana, and chocolate chip, and new frozen breakfast items.

Eggo is still the leader in frozen waffles.

The Dorsa brothers’ original mix wasn’t the first dry waffle mix, of course. Pearl Milling Co., had come out with Aunt Jemima pancake and waffle mix in 1889.

How does Shawn Johnson East Leggo my Eggo?

During a recent conversation with FoodSided, East shared some of her Eggo traditions. From her favorite waffle toppings to her daughter&rsquos preferences, that breakfast tradition is going strong.

East mentioned that growing up she was a picky eater. Her Eggo preference was simple. An Eggo Homestyle waffle with a little bit of butter and syrup. She said that she probably ate that food combination for 12 years straight, and no she wasn&rsquot kidding.

While East said that she loved to have her Eggo Homestyle waffle swimming in syrup, she serves her daughter a little different flavor combination. Although East never deviated with her Eggo preference, her daughter, Drew, was started on a different flavor combination.

Last Reminder! The Great Eggo Waffle Recipe Contest

Our Waffle Week celebration is coming to and end but that doesn&rsquot mean you can&rsquot continue to be creative and try your hand creating your own recipes. The Great Eggo Waffle Off Recipe Contest will continue to be open for entries through May 13th, 2013. One grand prize winner will take home a $5,000 cash prize!! If you head over to the Eggo Facebook Page, you&rsquoll also see really creative recipe creations like this waffle bee, which is my personal favorite! So adorable!

I am posting as a Chief Waffle Officer. I received a stipend to purchase recipe ingredients, branded products and other promotional items for participating. I will also be paid for the time and effort involved as part of this campaign. The opinions expressed above are my own.

What’s in Eggo Waffles?

In fact, after looking at what’s in an Eggo Waffle, I think that’s one battle I’d gladly lose. Why? Here’s a quick run-down of what’s in the top-selling Eggo Homestyle waffles:

Although these Eggo waffles may be called homestyle, its ingredient list looks anything but homey!

  • Highly processed, white wheat flour is nutritionally empty and quickly digested into sugars, causing one’s blood sugar to spike.
  • Highly processed fats from vegetable oils that are anything but natural&mdashextracted using chemicals like hexane and most likely sourced from GMO crops (soybean and canola).
  • Artificial colors are the secret to Eggo’s golden waffles. Unfortunately Yellow 5 and Yellow 6 have been linked to a whole host of issues: hyperactivity in children (Yellow 5), may be contaminated with cancer-causing substances 4-aminobiphenyl and benzidine (both Yellow 5 and 6), adrenal gland and kidney tumors (Yellow 5), and allergy-like hypersensitivity reactions (both Yellow 5 and 6). 1
  • Eggs most likely sourced from inhumanely raised chickens
  • Soy lecithin, an emulsifier that’s a staple of processed foods, has historically been thought to be fairly innocuous. New research, however, has linked this additive to increased rates of “obesity, metabolic syndrome, and inflammatory bowel disease by interfering with microbes in the gastrointestinal tract, known as ‘gut microbio.'” 2
  • Phosphates and aluminum are common additives used in processed food leavening agents (sodium aluminum phosphate and monocalcium phosphate). While the jury is still out on these additives, the Environmental Working Group has put them on their Dirty Dozen Food Additive Watch List due to potential health concerns.

How about popular waffle mixes? Are they any less processed? Let’s take a quick look.

Stranger Things and Eggo: Ready for upside down recipe pairings?

Stranger Things fans know that the season 2 is out. Whether you&rsquove started binge watching the whole season or prefer to savor each episode, no one wants to be famished when watching. In last season, Eleven showed his love of Eggos. Who hasn&rsquot uttered the phrase, &ldquoLeggo of my Eggo!&rdquo In honor of the Stranger Things Season 2 release, Eggo has created an episode by episode Eggo&rsquos recipe pairing. Ready to eat?

Eggo feeds first fans to finish second season. (PRNewsfoto/Kellogg Company)

According to Kellogg, the Stranger Things/Eggo&rsquos menu pairing recommends the following nine course menu:

Eggo Episode Pairings:
&bull Chapter 1: Eggo’s Mad Max Munchies
&bull Chapter 2: Trick-or-Treat Eggo Freak
&bull Chapter 3: Eggo’s Peanut Polliwog
&bull Chapter 4: Eggo’s Will the Wise
&bull Chapter 5: Eggo’s Dig Dug
&bull Chapter 6: The Eggo Spy
&bull Chapter 7: Eggo’s Lost Sister
&bull Chapter 8: The Eggo Mind Flayer
&bull Chapter 9: The Eggo Gate
&bull The Eggo Triple Decker Extravaganza, as seen in Chapter 3

After searching the website, we couldn&rsquot find the exact recipes for each of the episode pairings. The website says that more recipes are to come. Right now the only recipe listed is Cinnamon and Pumpkin Spice. This recipe uses cream cheese, pumpkin puree and sugar to create a sweet pumpkin topping.

More from FoodSided

True, the waffle looks cute with its little pumpkin topper but, I was hoping for more. Where&rsquos the spooky, eerie quality to this waffle treat. Plus, if this Strangers Things recipe is the first course, how am I going to make it to course nine? That amount of sugar and cream cheese is a lot of sugar. Even a smaller pumpkin would have a pretty substantial sugar load.

But, if you look through the Eggo’s website, the other creative recipes can make a waffle fan drool. Savory, spicy or twists on breakfast favorites, Eggos can be transformed into almost anything. Personally, I like a slightly sweet with my waffles. Fresh fruit with a bit of honey is always a winning choice. If I&rsquom going savory, I like bacon, egg and cheese. Who says you need bread for a breakfast sandwich?

Keep checking back with the Eggo website on its Stranger Things Eggo menu pairings. Who knows what the final combinations will be. Just don&rsquot be a spoiler. No one likes the person who doesn&rsquot leggo of the Eggo.

18 Wildly Wonderful Recipes You Can Make With Frozen Waffles

Oh, you thought frozen waffles were reserved for rushed mornings, for tossing in the toaster and maybe drizzling with a bit of store-bought syrup, did you? Ha! Not so.

While homemade waffles emanate that "made with love" vibe, sometimes you don't have to act in such grandiose ways to craft a culinary marvel.

The frozen waffle, you see, is a crucial freezer staple. It's like a cheap, blank canvas begging for your artistry. It lends itself to wildly wonderful and wacky concoctions that can happen quickly. Surely, it's much less of a hassle to defrost a frozen waffle and make magic than it is to get out the waffle iron, the mixer, the flour and mix it all from scratch.

Since you won't have to exert any energy whipping up a waffle, you can put that excess brain power to use: You'll think, hmm, perhaps I'll make a bacon casserole from this box of frozen waffles. Or, gee, I really have the urge to spear these little waffles onto kebab sticks. The world is your frozen waffle . now get to it:

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