New recipes

Starbucks Offers First Prepaid Loyalty Card Where You Can Get Rewards Points Outside of Starbucks

Starbucks Offers First Prepaid Loyalty Card Where You Can Get Rewards Points Outside of Starbucks

Starbucks is partnering with Visa to introduce a new prepaid rewards card to make up for previous loyalty program pitfalls

Starbucks is trying to win back loyal customers with easier ways to earn points.

We’re one step closer to owning a Starbucks credit card in our name. At its latest shareholders meeting this week, the coffee giant announced a new prepaid rewards card for loyalty customers: The first where you can earn rewards points both in and outside Starbucks.

According to Starbucks CEO Howard Schultz, you’ll be able to use your Starbucks card like a credit card anywhere that Visa is accepted and earn rewards “stars” toward free coffee and pastries in the process.

Many customers believe that this move is in response to the Starbucks loyalty program overhaul, which was criticized las month by members for not being user-friendly. Previously, people earned one star per visit, and received a free coffee or pastry after 12 purchases. Starting April 12, customers will earn two stars for every dollar spent, and will earn a free drink or pastry after 125 stars.

Schultz confirmed that with the new prepaid card, customers would not earn stars at outside vendors at the same rate as at Starbucks. The card will also not have service or legal fees and will only charge $5 for a rush card replacement or charge three percent for foreign transactions.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Keep Them Coming Back: 7 Innovative Customer Loyalty Programs (And How to Start Yours)

More than 90% of companies have some type of customer loyalty program.

Loyalty programs have proven themselves as one of the most effective tactics for increasing revenue and inspiring customer loyalty. As many as 84% of consumers say they’re more apt to stick with a brand that offers a loyalty program. And 66% of customers say the ability to earn rewards actually changes their spending behavior.

We know that it costs a lot less to sell to repeat customers than acquire new ones—that’s why brands invest in loyalty and rewards programs.

While they can be effective, customer loyalty programs are nothing new. Most fall into one of four categories: points, tiers, social media, and paid programs. That’s why some retailers are looking to shake things up and find innovative new ways to build rewards programs and inspire customer loyalty.

Struggling to grow sales? Learn how to go from first day to first sale in this free training course.


Watch the video: The Rewards Program at Starbucks is Getting a Makeover: Heres What You Need to Know (January 2022).